The industry study aims to determine the attractiveness of a industry and to understand its evolving opportunities and threats. Systematic industry study benefits an organization in terms of new product development and tracking changing demand of customers.
CIEMS provides a holistic approach based on David A. Aaker dimensions of industry study :
– Market size (current and future).
– Market growth rate.
– Market profitability.
– Industry cost structure.
– Distribution channels.
– Market trends.
– Key success factors.
|Industry study||Market research||Impact study||Satisfaction study|