The industry study aims to determine the attractiveness of a industry and to understand its evolving opportunities and threats. Systematic industry study benefits an organization in terms of new product development and tracking changing demand of customers.

CIEMS provides a holistic approach based on David A. Aaker dimensions of industry study :

– Market size (current and future).
– Market growth rate.
–¬†Market profitability.
– Industry cost structure.
– Distribution channels.
– Market trends.
– Key success factors.


Industry study Market research Impact study Satisfaction study
Business_Intelliegnce Marketing business sales Veille_Strategique Veille_Strategique

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