Market research represents all aspects of the process of acquiring and analyzing information in order to understand the enterprise market (both existing and potential customers). It also identifies the current and future needs, preferences, attitudes, market behavior and assesses changes in the business environment.
Market research plays a central role in the collection, analysis and data processing. It feeds from various sources : internal, external and theoretical field. This is not only a great base of information, but also a tool for decision support for managers.
CIEMS proposes to its clients the market research that is composed of the following steps :
– Formulating and defining a research problem.
– Hypothesis formulation.
– Methodological choices.
– Data collection.
– Data Processing and analysis.
– Publication of results.
|Industry study||Market research||Impact study||Satisfaction study|