Analytics & AI is a broad category of applications, technologies, and processes for gathering, storing, accessing, and analyzing data to help business users make better decisions. It refers to all the tools and methods companies employ to form a better understanding of data they collect to improve their business.
Analytics & AI allows you to see which campaigns, marketing strategies, and offers are a hit with your customer base. It will also track customer interactions and offer insightful advice on how you can improve your customer acquisition and retention strategies.